Bass Ale- website concept art

My involvement in crafting website imagery for Bass Ale was driven by an innovative concept aimed at providing users with a distinctive online experience. The idea was to create an interactive image where visitors could click on specific areas, seamlessly navigating to different pages dedicated to various facets of Bass Ale. Despite the initial excitement surrounding this concept, it ultimately faced challenges due to perceived complexity and cost implications, causing it to be set aside. Nevertheless, the concept remains close to my creative vision, representing a testament to the potential for dynamic and immersive online engagement within the realm of beverage branding.